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Why Product Photography Is Important

Results of a 2022 Salsify survey show that 41% of U.S. consumers consider high-quality product images with detailed product descriptions as one of the top three factors when deciding where to shop online. 

Moreover, 30% of shoppers said they would not buy from sites with missing or low-quality images. Hence, if your online store is experiencing sluggish sales, you may have to evaluate how your product photography is doing.

Pictures are effective when they show products as part of people's daily lives. Product photography can tell a story to achieve that—describe what the brand is about, what its product means to consumers, and why visitors should care. The Salsify poll revealed that 70% of U.S. respondents are more inclined to buy if there are personally relevant images on product pages.

Also, providing online shoppers with several images of your product improves their buying experience. Findings by Digital Commerce 360 revealed that 35% of respondents felt frustrated when retailers post only a few product photos on their e-stores.

Showing enough images can provide more context and describe your item’s function in detail—sometimes better than text descriptions alone. Sellers can set expectations—and reduce product returns—as potential buyers get a better picture of what the item looks like in real life.

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